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Apple iPhone sales SE exceeded expectations

Apple iPhone sales SE exceeded expectations

Apple iPhone sales SE exceeded expectations
4-inch iPhone SE went on sale over a week ago and have already become known some results of the demand for a new product from Apple. RBC Capital Markets analyst Amit Daryanani published a note to investors that says Apple could sell 40 million iPhone worldwide SE until the end of 2016. Amit, Daryanani also believes that the 4-inch novelty enhances further the number of smartphone sales to 15 million units. But the company’s gross profit from sales of iPhone SE will be about 35%. This is significantly lower than the profit from sales of iPhone 5s and iPhone 6s, which amounted to 40%. Nevertheless, the analyst believes that iPhone sales Apple SE will receive the $ 6.8 billion total profits and additional 23 cents per share.
The most popular on the Russian market turned out to be a 4-inch iPhone in space gray color (54% of pre-orders), the devices in the color “rose gold” took the second place.
Apple iPhone sales SE exceeded expectations
The number of units sold with 16 and 64 GB of memory is about the same. In third place is the “white” iPhone SE, 10-15 thousand devices. Of which 7-8 thousand phones sold on pre-orders.